Perceptual Map for Pickup Trucks
Review “perceptual mapping” located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Course: MKT 421
About this Perceptual Map
This perceptual map is based on the Pickup Truck market in the United States.
X variables: Basic and Fully Loaded in terms of standard features.
Y variables: Sporty and Utility in terms of styling.
- Student: ErickSNDR
- Textbook: Marketing
- Course: MKT 421 Week 4